When it comes to SEO, most people focus on keywords, content creation, and backlinks. But one underrated yet valuable practice is external linking—a strategy that not only helps search engines understand your content better but also builds trust with your audience.
What is External Linking?
External linking refers to the practice of linking out from your website to other authoritative and relevant websites. These links point users to helpful, related content outside of your own domain, enhancing the overall quality and context of your page.
Why External Linking Matters in SEO
- Builds Credibility and Trust
When you reference high-authority sources, it shows that your content is well-researched and trustworthy. - Improves SEO Value
Search engines like Google consider external linking as a positive signal. Linking to authoritative sites can boost your page’s relevance and context. - Enhances User Experience
Providing additional resources helps users explore more on the topic, adding value to your content. - Encourages Backlinks
Linking out to others can foster relationships with other content creators, increasing the chances of getting backlinks in return.
Best Practices for External Linking
- Link to Authoritative Sources
Choose reputable websites like industry blogs, government pages, educational sites, or top media outlets. - Use Natural Anchor Text
The clickable text (anchor text) should be descriptive and relevant to the linked content. - Open Links in a New Tab
Keep users on your site by setting external links to open in a new browser tab. - Avoid Overlinking
Too many external links can distract users. Use them strategically and only where they add real value. - Regularly Check for Broken Links
Outdated or broken external links hurt user experience and SEO. Use tools to audit them periodically.
Example of External Linking in Action
In an article about keyword research, you might include an external linking reference like this:
“According to a guide by Moz, understanding user intent is key to effective keyword strategy.”
Final Thoughts
External linking is more than just a technical SEO move—it’s a sign of a responsible and valuable content creator. By pointing your readers to trusted, relevant resources, you improve your credibility, enhance the user experience, and support your SEO performance.